Weina Scott
Memoir, startups, wellness, and practical marketing — written from real experience building companies, losing weight sustainably, and traveling the world with family.
Memoir
A Story of Travel, Family, and Finding Our Way Back to Each Other
A funny, moving memoir about a daughter, her Carribean-born mother, and the journeys that brought them back to each other — from Miami Vienna, Moscow, Paris, Kyoto, Beijing, and beyond. It’s about family, ambition, culture, and the strange realization that sometimes you have to travel around the world to finally understand the person who was beside you all along.
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Startups
The Founding Story of Venture-Backed Handy
In 2012, Weina answered a Harvard Business School mailing-list post from two strangers looking for a technical co-founder to build an “Uber for cleaning.” Ninety days later, the team signed for $2 million from Highland Capital Partners and General Catalyst. This is what happened in between — a product built in fourteen days, cleaners found on Craigslist, twenty investors saying no, and sixteen-hour days at one shared table. Written for anyone who wants to start something and can’t work out how anyone actually does it.
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Wellness
Lose Weight Doing What You Love
A practical guide to sustainable weight loss without crash diets or gimmicks — built around habits you can keep and activities you actually enjoy. Learn how to make healthy choices feel easier over time so the results stick.
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Marketing
Scrappy, Low-Cost Ways to Find People Who Will Actually Pay
You don’t need a big marketing budget to get customers — you need better ideas. Short, actionable tactics for finding people who will pay when nobody knows you yet: no complicated funnels, no expensive ad campaigns. Pick a few tips, try them this week, and see what works.
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